Blog : 241

Top 10 Comparison Shopping Engines

Jun 05, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping eng...]

CSEs Conversion Rates by Industry

May 15, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as...]

Nextag Optimization

May 08, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. Ac...]

Become.com Optimization

Apr 11, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In Se...]

Ebay Optimization

Mar 03, 2008 | By Webtraffic Exchange | Digital Marketing | 0 Comments

I've been offered a free eBay seller outreach consultation, and this article summarize the highlights.

Effective ways to run CSE advertisements

Feb 27, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Comparison shopping engines are the primary advertisement platform for all e-commerce stores. Learn how to place advertisements with comparison shopping engines.

CSE Feed Specifications and Taxonomy

Feb 25, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

One of the best ways to bring traffic to your e-commerce website is to add your website to the shopping comparison engines (CSE). CSEs index your product data and present them to Internet shoppers for price comparison. Online user...]

How do I setup an ecommerce website?

Feb 18, 2008 | By Webtraffic Exchange | World Wide Web | 0 Comments

Setting up an e-commerce website is a little more involved than setting up a personal homepage. The basic domain and web hosting setup are identical, but the e-commerce website requires a few additional components to offer credit c...]

How to create a 301 redirect?

Feb 15, 2008 | By Webtraffic Exchange | World Wide Web | 0 Comments

As described on URL Canonicalization article we published in March, having a unique URL for each webpage is important in improving your "Pagerank". Canonicalization is accomplished by redirecting non-standard web pages to a preferr...]

URL Canonicalization

Feb 10, 2008 | By Webtraffic Exchange | World Wide Web | 0 Comments

One of the first things discussed when beginning an SEO project is URL canonicalization. You may argue that the impact of having multiple URLs resolving to the same page may not have a huge effect on SEO (if you use it consistently...]