CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping eng...]

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as...]

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. Ac...]

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In Se...]

Comparison shopping engines are the primary advertisement platform for all e-commerce stores. Learn how to place advertisements with comparison shopping engines.

One of the best ways to bring traffic to your e-commerce website is to add your website to the shopping comparison engines (CSE). CSEs index your product data and present them to Internet shoppers for price comparison. Online user...]