Blog : 391

Understanding Search Engine Optimization (SEO)

Jul 01, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine te...]

Top 10 Comparison Shopping Engines

Jun 05, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping eng...]

CSEs Conversion Rates by Industry

May 15, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as...]

Nextag Optimization

May 08, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. Ac...]

Become.com Optimization

Apr 11, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In Se...]

Ebay Optimization

Mar 03, 2008 | By Webtraffic Exchange | Digital Marketing | 0 Comments

I've been offered a free eBay seller outreach consultation, and this article summarize the highlights.

Effective ways to run CSE advertisements

Feb 27, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Comparison shopping engines are the primary advertisement platform for all e-commerce stores. Learn how to place advertisements with comparison shopping engines.

CSE Feed Specifications and Taxonomy

Feb 25, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

One of the best ways to bring traffic to your e-commerce website is to add your website to the shopping comparison engines (CSE). CSEs index your product data and present them to Internet shoppers for price comparison. Online user...]

How do I setup an ecommerce website?

Feb 18, 2008 | By Webtraffic Exchange | World Wide Web | 0 Comments

Setting up an e-commerce website is a little more involved than setting up a personal homepage. The basic domain and web hosting setup are identical, but the e-commerce website requires a few additional components to offer credit c...]

How to create a 301 redirect?

Feb 15, 2008 | By Webtraffic Exchange | World Wide Web | 0 Comments

As described on URL Canonicalization article we published in March, having a unique URL for each webpage is important in improving your "Pagerank". Canonicalization is accomplished by redirecting non-standard web pages to a preferr...]