Blog : 171

How to place an effective PPC Advertisement?

Aug 02, 2008 | By Webtraffic Exchange | Digital Marketing | 0 Comments

PPC stands for Pay-Per-Click, and it is the placement of an advertisement on the search engine result pages (SERPs) for a specific keyword phrase in return for a specified payment when a visitor clicks on the link. The PPC link is ...]

Is there an Over Optimization Penalty (OOP)?

Jul 11, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

Have you ever pushed your limit on SEO efforts, and experienced the OOP? On November 15, 2003, the Google SERPs were dramatically altered by Hurricane Florida, also known as the Over Optimization Penalty. Google has increased the t...]

What is Google Dance?

Jul 08, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on the most coveted keywords but don't...]

Google Ranking Rules

Jul 03, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules ...]

What is Google Sandbox Effect?

Jul 02, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Understanding Search Engine Optimization (SEO)

Jul 01, 2008 | By Webtraffic Exchange | Search Engine Optimization | 0 Comments

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine te...]

Top 10 Comparison Shopping Engines

Jun 05, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping eng...]

CSEs Conversion Rates by Industry

May 15, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as...]

Nextag Optimization

May 08, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. Ac...]

Become.com Optimization

Apr 11, 2008 | By Webtraffic Exchange | Comparison Shopping | 0 Comments

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In Se...]