Have you ever pushed your limit on SEO efforts, and experienced the OOP? On November 15, 2003, the Google SERPs were dramatically altered by Hurricane Florida, also known as the Over Optimization Penalty. Google has increased the t...]

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on the most coveted keywords but don't...]

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules ...]

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine te...]