So here’s the thing—most folks think SEO is all about stuffing keywords and writing blog posts. And yeah, content matters. A lot. But without solid technical SEO? That content might as well be scribbled on a napkin tucked in your back pocket. Search engines need to crawl and understand your site before they even think about ranking it.
Let’s put it this way: if SEO were a house, technical SEO would be the foundation and the wiring. You won’t see it when you walk in the door, but if it’s messed up, the whole thing falls apart. From site structure to mobile usability to speed and security, technical SEO is what keeps your digital house standing.
Want to learn more about building a solid SEO strategy from the ground up? Head over to The Global Read.
1. First Off—What Even Is Technical SEO?
It’s everything that helps search engines access, crawl, interpret, and index your site. We’re not talking headlines or hashtags here—we’re talking about how your site functions. Think crawl errors, broken links, slow load times, weird URL structures, and missing security certificates.
It’s all the nerdy stuff. But it matters.
2. Your Website Structure? It Better Be Clean
Search engines (and real people) don’t want to get lost on your site. A messy structure means low visibility. Keep it flat—ideally, any page should be reachable within three clicks. Think categories, subcategories, and solid internal links.
3. Mobile-First Isn’t Just a Buzzword
Google judges your site based on the mobile version. Not desktop. So if your site only looks good on a big screen? You’ve got a problem.
Use responsive design, large tap targets, readable text, and a layout that doesn’t make folks zoom in and out like they’re using a microscope.
4. Speed It Up or Get Left Behind
Slow sites kill conversions and rankings. Users bounce. Google notices. That’s bad news all around.
Compress images. Use caching. Cut down on scripts. Remove junk plugins. Run performance checks on Google PageSpeed Insights or GTmetrix and fix what’s slowing you down.
Every second counts.
5. Make Sure Google Can Get In
Crawlability is key. If search engines can’t navigate your site, they’ll skip it. Literally.
Check your robots.txt file. Submit a sitemap. Use internal links wisely. Fix dead ends (orphan pages) and broken paths. Canonical tags help too—tell Google which version of a page is the real one if you’ve got duplicates floating around.
6. HTTPS Isn’t Optional Anymore
Still on HTTP? That’s like inviting people into your house with the doors wide open. Google wants secure sites.
Get an SSL certificate. Redirect HTTP traffic to HTTPS. Fix your internal links and canonical tags so they point to the secure version.
Bonus: users will trust your site more.
7. Clean Up Those URLs
Nobody wants to see /page?id=387xsw231. It’s ugly, unreadable, and bad for SEO.
Use short, meaningful URLs. Include keywords. Avoid underscores—use hyphens instead. Keep things intuitive. A good URL tells you exactly what to expect on the page.
8. Fix Broken Links Before They Break You
Broken links are like potholes on your digital road. They slow everything down and irritate everyone. Use Google Search Console or online broken link checker tools to identify broken links on your website.
Run audits using Screaming Frog or Ahrefs. Patch up those 404s. Redirect old pages with 301s to pass SEO value and keep users moving along.
9. Help Search Engines Understand with Schema
Want your site to show up with stars, reviews, or extra info in the results? That’s schema markup at work.
Use Google’s Structured Data Markup Helper. Add schema for articles, reviews, products—whatever fits your content. Then test it using Google’s Rich Results Test.
It’s like giving search engines a cheat sheet about what your content’s really about.
10. Audit Often or Fall Behind
Websites change. Stuff breaks. New tech rolls out. That’s why regular technical SEO audits aren’t optional—they’re survival.
Use tools like WebTrafficExchange, Ahrefs, SEMrush, or Sitebulb. Look for crawl errors, mobile issues, duplicate content, and slow-loading pages. Keep Core Web Vitals in check.
Better to catch problems early than try to recover from a rankings drop.
Wrap-Up: SEO Isn’t Just About Words
If your site isn’t fast, secure, and functional, you’re not even in the race. Technical SEO isn’t sexy—but it’s necessary. It’s the plumbing of your website. Invisible until it leaks.
So fix the leaks. Check the foundation. Run the diagnostics. And build a website that both people and search engines can love.
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